AYMO | CHEFFCHOUEN ADVENTURES

Aymo was born from a passion for adventure, individuality and exploring new cultures. It all started in 2009 during a trip to Morocco where Nuno and Rita (the founders of Aymo) were charmed by the landscape of the Riff mountains, the Cheffchouen traditions and the quirky Babucha boots.

Drawn to heritage, AYMO embraces products that are eye-catching and authentic. Which, along with the amazing inspiration taken from Moroccan culture, styles and traditions around them, made Cheffchouen the perfect place for AYMO to begin. In fact, the very name AYMO is taken from these lands and was the nickname given to them by the locals they befriended.

By looking back at the photographs documenting their travels around these Mountains during their first visit to Morocco allows Nuno and Rita to be reminded of all the minute details and the beautifully vast landscapes which initially inspired them. And so, Cheffchouen continuous to be a great source of inspiration to AYMO, the products and the brand.

 

www.aymoworld.com

Reinventing yesterday’s costumes for today’s urban world.