AYMO | THE MEANING

The word AYMO is a Moroccan expression originating from the spectacular Riff Mountains, where the Babucha boots are original from. It is used by the locals as a “call to attention… to something”. Said in loud voice to echo around the deep valleys of the mountain range.

In this region of Morocco, in the village of Cheffchouen, Nuno and Rita discovered the wonderful babucha boots which are handmade in this region. While traveling this beautiful land they spent time with and befriended the locals. The local people welcomed Nuno and Rita into their community and showed them some amazing gems hidden within in the landscape, from waterfalls to mountain deserted beaches and the beautiful handcrafting industry flourishing in the blue tone village below. Starting the journey of AYMO as you see it before you today.

The word ‘AYMO’ is also traditionally used to call out to each other in a casual and friendly way. ‘AYMO’ became their war cry during the trip and became the nickname given to them by the locals when they continued their travels and left the Cheffchouen community.

Also part of the AYMO brand, the parakeet is an icon which Rita and Nuno feel drawn to. A beautiful bird that migrates across long distances, search not just for food but also new and pleasant environments.
 
So too is AYMO, always discovering new places, drawn by the hidden fashion, beauty and great stories you can find when you just take the time to explore.

www.aymoworld.com

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